A little thought goes a long way

Whether she has everything she needs or “only wants your love”, we’ve got everything covered this Mothers Day at Westfield.

Our objective was to weave together a Mother's Day campaign under the central theme of "a little thought goes a long way," catering to both the Westfield Master Brand and Westfield Direct. While establishing visual connections between both brands was crucial, maintaining distinctiveness was equally vital. A restricted color palette of creams, yellows, and blush tones served as a backdrop for Art Direction, Wardrobe choices, and Visual Merchandising.

With an abundance of assets spanning both the Brand and Direct divisions, a robust organizational structure played a pivotal role in fostering visual coherence.