Sohn Hearts & Minds brand and visual language

Now in its fourth year, Sohn Hearts & Minds Investment Leaders Conference is an exclusive Australia’s premier investor event. Distinguished global and local investment professionals share their expertise and investment ideas in a fast-paced, TED X style one day event. 

The idea is simple the attendees get world class investment tips from investment royalty like Ray Dalio and Howard Marcs and help people. This year the conference raised $20 Million in one day! Which translates to a Australian charities getting a huge financial boost in and around medical research. 

We created all the visual language for the event which included: press ads, digital content, event collateral all the way through to lanyards and environmental graphics on the day.