You've got this. We've got you.

RACQ were looking to create an Employer Brand that worked both internally and externally. Through research we discovered that it needed to emotionally connect, creates a sense of belonging and have flexibility and longevity as a brand.

We started with the organising idea ‘You’ve got this, We’ve got you’ then set upon the task of where and how we bring this to life. We did this through narrative, tone of voice, brand development building and creative executions - internally and externally.