How you get introduce an exciting new range of flavoured yoghurt to the market?

FAGE (pronounced ‘fa-yeh’), is all-natural Greek recipe strained yoghurt made from a family recipe dating back to 1926. Made simply of just milk and live active cultures it provides a pure natural taste as they don’t use thickeners, preservatives, powdered milk, cream or protein - its just total goodness in pot.

Previously sold as a standalone product, this pure yoghurt was now launching a range of combined pots with sweet honey, strawberries, blue-berries and other delicious fruits to broaden their appeal.

With a budget that limited us to print and digital, we needed to stand out in a visually cluttered category. So to create a lasting impression we decided to let the ingredients speak for themselves.