How do you create a connection with a money transfer service?

Traditionally, global money transfer services are unemotional, dry and all about the function of getting money from A to B.

Our idea was to look at the reasons why you would need to use an international money transfer service and visually tell that story. Everything from paying overseas tuition fees, overseas investments, paying for a wedding and buying your first flat. By visually portraying the stories behind the transfer of money American Express Foreign Exchange shares that they are about human connections and relationships.

By visually portraying the stories behind the transfer of money American Express Foreign Exchange shares that they are about human connections and relationships.